Upd 10March2026 This url https://stewart.sdsu.edu/infolab/HowInetHappened/
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How the Internet Happened: From Netscape to the IPhone Book by Brian McCullough

Talks at Google 1 hour; 12Dec2018; GREAT presentation by Brian McCullough
Brian McCullough is the host of the Techmeme Ride Home podcast discusses his book How the Internet Happened: From Netscape to the iPhone, which details the rise of the commercial web from a bunch of college students in Illinois to the dawn of the mobile economy.
Brian McCullough, in How The Internet Happened, is the first author to comprehensively look at the rise of the Internet from its commercial beginnings in the 1990s. Based on interviews with many of the key players along with extensive research, the book combines human, technical, and business perspectives to put the revolution into context.

02 Intro 5 pgs
03 Ch1 TheBigBang - Mosaic Web Browser and Netscape 26pgs
04 Ch2 Bill Gates 'GETS' the Internet - Microsoft and Internet Explorer 12 pgs
05 Ch3 AmericaOnLine and early Online Services 14 pgs
06 Ch4 Big Media's Big Web Adventure - Pathfinder HotWired and Ads 11 pgs
07 Ch5 Hello World - Early search engines and Yahoo 10 pgs
08 Ch6 Get Big Fast - Amazon & birth Ecommerce 12 pgs
09 Ch7 Trusting Strangers eBay, Community Sites & Portals 19 pgs
10 Ch8 Blowing Bubbles - the Dot-com Era 10 pgs
11 Ch9 Irrational Exuberance - the Dot-com Bubble 14 pgs
12 Ch10 POP - Netscape vs Microsoft, AOL + TimeWarner and the Nuclear Winter 19 pgs
13 Ch11 I'm Feeling Lucky - Google, Napster and the Rebirth 21 pgs
14 Ch12 Rip Mix Burn - the iPod, iTunes and Netflix 12 pgs
15 Ch13 A Thousand Flowers, Blooming - PayPal, AdWords, Google IPO and Blogs 17 pgs
16 Ch14 Web 2.0 - Wikipedia, YouTube and the Wisdom of Crowds 19 pgs
17 Ch15 The Social Network - Facebook 24 pgs
18 Ch16 The Rise of Mobile - Palm, Blackberry and Smartphones 8 pgs
19 Ch17 One More Thing - iPhone 14 pgs
20 Outro 2 pgs
21 Acknowledgements 2 pgs
22 Notes 31 pgs
23 Index 28 pgs
24 About the Author 1 pg

As Brian McCullough states in his Acknowledgements chapter, this book started as a podcast.
https://www.internethistorypodcast.com/